China Resources Vanguard Co., Ltd.
About
To be the most trusted retail brand
What is China Resources Vanguard?
Looking back at nearly 60 years of development, starting from 1958 when China Resources invested in domestic goods, and the establishment of the Zhongyi brand in Hong Kong in 1959, it marked the beginning of China Resources' journey in the retail industry. In 1984, China Resources Supermarket was born in Hong Kong; in 2003, the new China Resources Vanguard logo was launched; in 2009, China Resources' retail business was restructured. From a single business model to an increasingly rich multi-format combination, China Resources Vanguard has evolved from a single chain supermarket enterprise into a retail group managing diverse retail businesses.
After decades of trials and tribulations, the brand connotation of China Resources Vanguard has become richer and more mature!
For consumers, China Resources Vanguard represents a new lifestyle, dedicated to improving the quality of consumer life through continuous optimization and innovation, creating a diverse, comprehensive, and rich consumption experience, providing high-quality, cost-effective, and safe products and services, bringing warmth, abundance, and health of home, and offering an increasingly better lifestyle; for employees, China Resources Vanguard is a large team, a big family, striving to be a retail enterprise that maximizes employee value, characterized by the unity and respect of a big family, ease and vitality, as well as the disciplined and rigorous organization and combat effectiveness of a military-like structure.
For partners, China Resources Vanguard is an organizer of resources, promoting the effective organization of overall resources through the creation of high-quality terminal platforms, ultimately establishing a "win-win" strategic partnership.
For shareholders, China Resources Vanguard is a pioneering force in the retail market and a practitioner of retail strategy, providing stable returns through quality growth, fulfilling the retail dream of China Resources.
For society, China Resources Vanguard is committed to being a brand of trust, consistently taking on social and environmental responsibilities, and becoming an excellent corporate citizen.
China Resources Vanguard owns numerous brands, including China Resources Vanguard, CR Vanguard, Olé, and many others, with many brands having undergone years of market testing in their respective segments, becoming familiar and beloved by consumers.
Looking to the future, China Resources Vanguard will uphold the beautiful vision of becoming an outstanding retail enterprise, striving to be one of the most trusted retail brands!
What is China Resources Vanguard?
Looking back at nearly 60 years of development, starting from 1958 when China Resources invested in domestic goods, and the establishment of the Zhongyi brand in Hong Kong in 1959, it marked the beginning of China Resources' journey in the retail industry. In 1984, China Resources Supermarket was born in Hong Kong; in 2003, the new China Resources Vanguard logo was launched; in 2009, China Resources' retail business was restructured. From a single business model to an increasingly rich multi-format combination, China Resources Vanguard has evolved from a single chain supermarket enterprise into a retail group managing diverse retail businesses.
After decades of trials and tribulations, the brand connotation of China Resources Vanguard has become richer and more mature!
For consumers, China Resources Vanguard represents a new lifestyle, dedicated to improving the quality of consumer life through continuous optimization and innovation, creating a diverse, comprehensive, and rich consumption experience, providing high-quality, cost-effective, and safe products and services, bringing warmth, abundance, and health of home, and offering an increasingly better lifestyle; for employees, China Resources Vanguard is a large team, a big family, striving to be a retail enterprise that maximizes employee value, characterized by the unity and respect of a big family, ease and vitality, as well as the disciplined and rigorous organization and combat effectiveness of a military-like structure.
For partners, China Resources Vanguard is an organizer of resources, promoting the effective organization of overall resources through the creation of high-quality terminal platforms, ultimately establishing a "win-win" strategic partnership.
For shareholders, China Resources Vanguard is a pioneering force in the retail market and a practitioner of retail strategy, providing stable returns through quality growth, fulfilling the retail dream of China Resources.
For society, China Resources Vanguard is committed to being a brand of trust, consistently taking on social and environmental responsibilities, and becoming an excellent corporate citizen.
China Resources Vanguard owns numerous brands, including China Resources Vanguard, CR Vanguard, Olé, and many others, with many brands having undergone years of market testing in their respective segments, becoming familiar and beloved by consumers.
Looking to the future, China Resources Vanguard will uphold the beautiful vision of becoming an outstanding retail enterprise, striving to be one of the most trusted retail brands!