Ninghai Ningzhen Brand Development Co., Ltd

"Ninghai Zhenxian" is the first regional public brand of agricultural products in Ningbo City that covers all categories based on "region + product characteristics". It is fully operated by Ninghai Ningzhenpin Brand Development Co., LTD., a wholly-owned enterprise of the Supply and Marketing Cooperative. The brand covers seven major categories including aquatic products and seafood, livestock and poultry meat, mountain delicacies and fruits and vegetables, pastries and nuts, grains, oils, rice and flour, alcoholic beverages and tea, and local snacks. It has over 110 products under its parent and subsidiary brands. The service covers 18 towns (sub-districts) in Ninghai County. It gathers a variety of national geographical indication agricultural products such as changjie 蛏子, Ninghai white loquat, Hu Chen potato, Shuangfeng Torreya grandis, Cha Lu black pig, and Wanghai tea, fully demonstrating the natural endowment and advantages nurtured by the mountains and waters of ninghai. In 2023, the brand was successfully recognized as one of the first batch of regional trademark brands in the "Thousand Enterprises and Hundred Cities" initiative across the country, becoming a benchmark for regional agricultural product brands.